Dino... the ringleader, crusader, and often times, instigator behind seoWest.
Lead SEO Strategist & Founder of seoWest
My profile photo was taken during a 102 mile ride near the top of King’s Ridge – a renowned section of steep climbing here in Sonoma County. I apply the same energy, intensity & resolve toward each and every one of my client’s projects.
In 2006 I founded Sonoma County Web, providing website design & management services to local businesses. It was through this endeavor, I developed a passion & skill set for Search Engine Optimization – especially as applied to Local SEO. For the past 6 years, I have been studying and applying Search Engine Optimization techniques, producing fantastic organic search engine placements for business clients throughout Sonoma County and beyond.
I have completed advanced SEO courses mentored by Kalena Jordan, founder of Search Engine College, as well as studies in website usability (UX) and information architecture (IA) led by UX industry expert, Kim Krauss Berg. I am also a member of the Search Engine Marketing Professionals Organization (SEMPO). I am currently in the process of meeting requirements to become a certified Google Adwords Partner – stay tuned!
With business growing, the need to focus upon core services was becoming increasingly apparent, and served as inspiration for the arrival of seoWest.
Our Local SEO services we provide, sets us apart from the crowd.
We are Local SEO experts
“SEO is tough. Local SEO is tougher. Why? It’s more granular. Achieving positive search results at Local SEO level requires even greater attention to detail and a thorough comprehension and command of Google+ Local Pages, maps & more.”
Define Your Business
A basic, but often challenging first step for many clients. We help you define your business in short, succinct terms and select the correct categories for it to appear under on key 3rd-party sites.
We help you develop strategies to target and reach your local customers by achieving greater visibility for your website and Google+ Local business listing in organic (non-paid) search results.
In the old days, visits to your website was all that mattered. Those days have changed. We analyze site traffic metrics and perform competitive link analysis on a granular level to identify opportunities.
Our PPC advertising campaigns generate leads & conversions.
Our Search Engine Marketing campaigns rock!
“OK… So that’s a bold statement, but we feel we have earned the right to brag a little. We build. We deploy. We measure, test & refine. And, so the process repeats, until we have your campaigns optimized and fine-tuned like a classic violin. Clients with multiple locations are a challenge, and our specialty.
We create your Adwords campaigns with a precise organizational structure. Campaigns, ad groups, ads & corresponding keyword lists are tightly related to improve Quality Score and reduce your CPC. Not sure what all this means? No worries. Contact us with your questions anytime.
Google Search Network and/or partner sites? Display advertising model? There are many choices and combinations available. We develop PPC strategies to reach your market – wherever they may be. We can also setup campaigns designed to build brand awareness across various channels.
Not only do we utilize an industry leading software platform to assist in the organization and build-out of your SEM/PPC campaigns, we also rely up the same platform to collect and report data for important metrics such as CTR, CPC, Conversions & much more!
Build your brand with our Social Media Marketing Services.
Social Media Marketing for the masses.
“Whether you are a local business attempting to engage local customers or an up-and-coming brand attempting to build awareness and loyalty on a national or even global level, we can help you achieve your goals through Social Media Marketing.
Social Media Agenda
We help you define your Social Media goals. A Social Media agenda for a local plumbing business will differ drastically from a company building a national brand.
Engage Your Audience
There are numerous approaches available to reach & engage your Social Media audience that go beyond simply building a Page and inviting your Facebook friends.
When it comes to your marketing budget, we don’t believe in throwing darts while blindfolded. We analyze results on a continual basis to ensure maximum results.
This is our process. It is simple, intuitive & establishes clear objectives.
01. Requirements & Understanding
I can’t emphasize enough, how important it is for us to have a clear understanding of your requirements from the onset. Additionally, we set-forth realistic SEO & PPC performance expectations to ensure you are not misled in any way shape or from.
02. Planning & Time Management
Careful planning of any SEO, SEM or SMM campaign is important; as it provides both client and agency with projected completion dates for the project or subsets of the project. Additionally, establishing a definitive time-frame allows us to work efficiently.
03. Start Design and Coding
Often times, clients come to us with websites in various forms of disarray. Since SEO is an integral part of IA, we must redesign the site to ensure maximum accessibility & user experience. In these cases, we collaborate with our partner designers.
04. Test & Deliver On Schedule
Testing our implementation of markup and coding is imperative to the ultimate success of any SEO or PPC strategy. When everything meets our rigid standards – your project or campaign goes live – on time! Then we begin analyzing data over and over, and over…
Our Clients & Friends
A few examples of companies we work for on a continual basis. Competitors: do your homework!
Feel free to contact us with general questions. We actually respond in a timely & intelligent fashion.
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