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SEO Math Made Simple

Please tell me again… why am I paying you for local SEO services?

Everyone in the SEO or PPC business has likely encountered a question similar to this at one point or another. It’s a legit question, and one that should be addressed at the onset of the agency/client relationship.  However, attempting to convey the value in local SEO to a potential or existing client can be challenging at best, and often evokes the deer in the headlights look from the client. If you are at all like me, you dwell in a world where terms like Metrics, Dimensions, Citations, Domain Authority, Pack Results, Schema, etc. are commonplace and part of your daily vernacular – to a client – it’s gibberish.

I recently spotted a great post by Greg Gifford over at Search Engine Land, where Greg explains how he uses simple back-of-the-napkin SEO math to demonstrate the value in local SEO to clients. Greg’s approach utilizes a small footprint to clearly depict a much larger and complex landscape critical to local SEO performance and it is readily understood by the client.  I wish I had utilized this simple but effective approach on numerous occasions, and intend to give it a spin in the future!

Greg Gifford works for Auto Revo, so if you happen to be in need of a top-shelf Auto Dealer website or sound SEO strategy implemented to improve search results for your existing Automotive Dealership, then hit them up!

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